We designed the first trade fair appearance of Leonhard KURZ at the IAA Munich, using design as a language and presenting KURZ as a leading design partner, showcasing their components and overall solutions. Through digital and interactive stations, immersive experiences were to be created that reflect customer priorities of design, sustainability, innovation, and inspiration.
An interactive LED wall was used to showcase Leonhard KURZ's design solutions on a large scale at the trade fair, creating a lighthouse effect for the entire booth.
Embracing a mixed-media approach, the exhibition featured:
- A digitally enhanced rear end cover,
- A captivating 3D animated film highlighting Kurz front grill designs,
- An engaging AR application presenting a diverse range of charging station designs, and
- A distinctive promotional gift comprising 500 AI NFT artworks complemented by physical components and animations.
These diverse exhibits enticed visitors to embark on an immersive journey of exploration and discovery."
Booth Design: Tulp Design
